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How to Build a Strong Brand Identity with a Digital Marketing Company in Lucknow

Best Digital Marketing Company in Lucknow

How Digital Marketing Company in Lucknow Build your Brand ?

To "brand" a business or its products is to establish a distinct identity in the minds of consumers through the use of a memorable logo, consistent visual aesthetic, appealing mission statement, and repeated use of these elements across all marketing collateral. With the help of Digicrowd Solution, the best digital marketing company in Lucknow, businesses can differentiate themselves from the competition and win the loyalty of their target audiences through effective branding strategies. One way to attract and retain customers and other stakeholders are to always deliver on their expectations and commitments.

One of the first requirements for launching a successful business by the best digital marketing company in Lucknow is an understanding of brand development. Digicrowd, a leading and best digital marketing company in Lucknow, can help you differentiate yourself from the rest of the roughly 305 million new startups that are launched every year. It can be a lengthy and complicated process to establish your company's brand without the right information. The process of creating a unique and memorable brand from scratch is not a simple one. When trying to figure out how to relate the products or services you offer to your target audience, these are the sorts of questions that naturally arise. Here's everything you need to understand about developing a powerful brand for your business with the best digital marketing company in Lucknow, whether you're just starting with a concept or want to make some changes to your current branding.

What Does a Branding Mean in Digital Marketing Company ?

Branding is the process of creating a memorable, relatable, and trustworthy image for a company that will be instantly recognizable to its target audience. Branding is the sum of a company's efforts to communicate its ideals and differentiate its products and services from those of competitors. One of the most important aspects of building a brand is maintaining a single, consistent strategy as you expand your brand into new areas of your company. When creating a brand with the best digital marketing company in Lucknow, it's important to first decide how that identity will be consistently presented and what emotions you would like it to inspire in customers.

What is a Brand Identity ?

A brand's identity is built through a series of steps that go much beyond the initial stages of naming and logo design. Let's get started with the basics of how Digicrowd, the top digital marketing agency in Lucknow, can help you establish your company's brand.


Top Digital Marketing Agency in Lucknow


7 Steps of Building a brand Identity

1. Establish the Values and Goals of Your Company

It's important to establish the company's principles and objectives before beginning the branding process. This will illuminate the company's larger mission and the steps required to achieve it. There is no standard format, although the following can serve as a starting point for articulating your company's mission and values:

Statement of Vision: Provide a two- or three-sentence summary of the company's mission and longterm objectives.

Statement of mission: Outline the benefits to customers and the actions required to fulfill the vision brought about by the products by the best digital marketing company in Lucknow. Statement of core values: Establish a set of guidelines to the best digital marketing company in Lucknow that all employees must adhere to in their daily work.

2. Discover Who You Want to Reach With Your Brand

Conducting market research helps businesses learn more about their potential clientele and develop a more effective marketing strategy. To better understand your target audience, it is helpful to create a "user persona," a fictional character who represents your perfect customer.

Create one using the steps below:

  • Examine existing clientele for insights by learning more about their age, location, and gender. Choose a subset of a niche market if you're just starting in business. It would be more fruitful to focus on people who have a specific interest in vintage collections than on shoppers in general.

  • Learn from the customers of competing brands by researching them.

  • Learn about your customer's wants, interests, pain points, & typical actions through user research,

    interviews, and surveys.

  • After you have collected enough data, you should construct a customer profile based on the shared traits you discovered.

  • Create several different personas for different demographics to test how well your products will work with them.

  • Look at the Competitors' Strategies

  • Tracking the activities of one's competitors is essential for spotting unfilled niches in the market and identifying untapped possibilities. You can learn from their achievements and prevent yourself from making the same mistakes.

The following are some guidelines for researching the competition:

  • Search Google for your industry and make a list of every company that comes up. Or you could employ the use of market research software to gauge the level of competition.

  • Review their offerings, prices, stores, and advertising methods.

  • Determine the company's SWOT (strengths, weaknesses, threats, and opportunities).

  • Check out user reviews, social media, and discussion boards like Reddit to learn about your competitors' weak spots.

  • To succeed in the market, it is necessary to use this information to create superior goods and services and to address these problems.

3. Establish Your Brand's Positioning

Positioning a brand is the method by which a best digital marketing company in Lucknow sets itself apart from its rivals by promoting a distinct selling proposition. To begin, identify differentiating benefits and features that set your company apart from the competition, such as:

1. The costs are affordable: 

Affordable goods have a greater potential to bring in new buyers. However, they usually imply decreased quality and profit margins.

2. Creative products:

Offer truly original products at competitive prices rather than trying to undercut the competition. Though it may take years to perfect, having little to no competition allows for higher pricing.

3. Exceptional service:

Help users with their questions and issues whenever they arise with round-the-clock service. Customer loyalty is earned when you provide excellent service long after the sale has been made.

4. Pleasant experience for users: 

Make sure that the user has a consistent experience from beginning to end. Examples include software businesses making their products more accessible to users by improving things like the interface, cross-platform support, and organization of their data.

5. Superior quality goods:

Luxury market segments typically prioritize product quality over cost. Emphasize the high quality of the finished product by detailing its manufacturing and the materials it was made from, and then selling the audience on its many advantages. The next step is to craft a brand positioning statement, which should define the target audience and explain how the company's products or services will meet its needs at the best digital marketing company in Lucknow.

4. Facilitate Powerful Branding Communications

The ability to effectively convey messages and have them resonate with customers depends on a company's communication strategy. Create a brand that stands out from the competition by giving it a unique name, tagline, and back-story.

Create a Company Name

If you haven't previously done so, come up with a simple but catchy company name.

Create a Snappy Tagline

A slogan is a memorable catchphrase that conveys the brand's message. Here's how you can make one:

  • Create a list of words and phrases that describe your business or field. Use strong language to drive home the brand's message and connect with the audience on an emotional level.

  • Think about what your competitors are doing, or use a slogan maker to come up with some ideas. The slogan ought to be concise and memorable.

  • After completing the list, conduct a poll among members of the team to choose a final selection. Choose your top three options.

  • Determine which slogan is most effective by conducting split testing using it on the company's website, social media, and other marketing materials.

Creating Memorable Brand Narratives

  • Storytelling that succeeds at evoking the desired emotional response from the intended audience is a powerful tool for boosting both brand recognition and customer participation.

  • You can use blog posts, video ads, and social media to tell your brand's story. Following are a few ideas that might help:

  • Offer some circumstances: Making a brand more approachable often involves sharing the company's or product's origin story.

  • Be open about the challenges you're facing: Share your experiences of overcoming adversity while establishing your brand.

5. Design a Logo for the Company

  • Visual components like logos, color schemes, and typefaces can also help define a brand's unique personality.

  • When developing a brand's visual identity, keep the following in mind.

  • Generate a brand logo that stands out: Having a logo that stands out from the crowd is crucial for any business that wants to increase its visibility, attract new customers, and make a positive first impression for the best digital marketing company in Lucknow.

  • Select a color palette that works for your website: According to research, consumers are 80% more likely to remember a brand's name because of its color, and colors influence 85% of sales. Use only web-safe color palettes to ensure your site's appearance is consistent throughout all major browsers.

  • Figure out the typography: The distinction between a visually appealing and a visually dull design often rests in the fonts used. To find the perfect font, we suggest searching through the many available free options on Google Fonts.

  • Stay consistent with the brand's personality: Put your brand's personality into images. A company that sells organic food, for instance, might design its logo around an image of a bunch of fresh vegetables and use a green color scheme.

  • Gain knowledge from competitors: Analyze the visual identities of competitors in your field, and learn from their mistakes so that you can create a stronger brand for your own business.

  • Set up brand guidelines: A brand guideline is a document that specifies how a company's workers and partners should use the brand's logo, visual style, and typography for the best digital marketing company in Lucknow. This document is useful for keeping all of your marketing efforts consistent and uniform.

6. Branding the Company's Online Presence

A website is essential for any company that wants to increase its number of leads by increasing its online visibility and credibility.

A successful business website should include the following elements:

1. Homepage:

A website's homepage is a visitor's first impression of your business and its offerings, so it needs to be informative and engaging.

2. About page:

Give an overview of the company's goals, brand story, ideal clients, and positioning statement. Introduce your staff by name and share their stories, along with their bios and photos, to help customers feel more connected to your company.

3. Service or product page:

Describe the benefits, features, and pricing of the product or service.

4. Landing page:

Businesses can increase their conversion rates by encouraging users to take action on their landing page, such as signing up to receive a free trial, going to subscribe toward a newsletter, or making a purchase.

5. Testimonials:

Show that you care about your customers' opinions by showcasing their positive feedback. Because of the increased trust, customers are more likely to buy the products and services owing to this tactic.

When you are ready, keep the following in mind as you create the website's layout:
. Act consistently:

Spread the brand logo and company name around the site of the best digital marketing company in Lucknow. The use of unified color schemes can also aid in creating a recognizable brand in the minds of consumers.

. Consider user experience:

To ensure that users have a positive experience while exploring the site, it is important to have a straightforward navigation system as well as a built-in search engine.

. Page optimization is required:

Getting the word out about the site is the next step after its creation. Optimize it for search engines so that it appears higher in relevant searches and receives more organic traffic.

Role of Social Media Marketing in Building a Brand

The promotion of a business can also be done via email, social media, and search engine marketing.

1. Social Media Marketing

Popular social media sites such as Twitter, Facebook, & Instagram can serve as a springboard for expanding your brand's visibility and engaging with your target audience. It's easy to see why social media marketing has become so popular. For instance, you can write posts that readers can relate to and find interesting, respond to comments left by followers, discuss trending topics, and collaborate with influential users.

2. Email Marketing

Sending out newsletters is a great way to reach out to new customers, inform existing ones of company news, and advertise a product to become the best digital marketing company in Lucknow. Use attention-grabbing subject lines when sending out newsletters to get more people to click on the links. Recipients are more likely to take the desired action if the copy is compelling and there is a clear call to action (CTA).

3. Marketing in Search Engines (SEM)

While search engine optimization (SEO) is largely cost-free, it takes time to build organic traffic. Advertisements on SERPs can help things move along more quickly (SERPs). Pay-per-click (PPC) advertising is by far the most common form of online paid promotion, with marketers forking over cash each time one of their ads is clicked. To increase your site traffic, you should join an advertising network such as Google Ads or display ads.


Developing a logo, tagline, and brand awareness after a product's release is only the beginning to build a brand. Everything your customers encounter, from your website's design to your marketing materials to the boxes in which your products arrive, should be in keeping with your brand's identity and tone to become the best digital marketing company in Lucknow. By working with a best digital marketing company in Lucknow like Digicrowd, you can expand your consumer base, gain insight into your target demographic, and fine-tune your brand's look, feel, and voice.

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